Hammerhead Promotions is a young company that caters to the motorsports community. We are involved in motorsports just like yourself. We speak your language, know where you are coming from and want to help you promote your race team. We won’t sell you empty promises–just the facts about internet marketing. The World Wide Web has enormous potential to help you reach prospective sponsors or marketing partners. Equally, it helps your fans keep in touch with their favorite driver. However the Web is NOT the perfect set-up. It is merely a tool to help you find marketing partners and keep your race team ahead of the competition.

On the Web content is king. If all you have is a collections of pictures and stats your visitors won't be staying long. People want information and thats what Hammerhead Promotions will provide. We invite you to visit our portfolio to get a briefing of the online impact that we have made, and of course, an idea of what we can do for you! 


But I only race for fun. Why do I need a Web site?

But I can’t afford to spend money on a web site. Now what?

OK, OK, so exactly what can the Web do for my race team?

All right! As soon as I get a Web site my phone will ring off the hook! Right?

How are your sites different than other racing sites?

So what makes a site professional?


But I only race for fun. Why do I need a Web site?

Then you aren’t alone. Most teams that race in the “grassroots” level, race as a hobby. Or a group of individuals just want to race for the love of the sport. However, that doesn’t pay the bills. Unless you’re independently wealthy or take out a second mortgage on the house you probably have a few marketing partners on your vehicle somewhere. A Web site is an excellent way to help promote your marketing partners. A presence on the Web can help you pull ahead of your competition in the race for sponsorship. Of all the racers nationwide, only a small percentage have an Internet presence. Back to top


But I can’t afford to spend money on a web site.
You can’t afford NOT to have a Web site. Too many racers focus on what they need to go faster and win the race. I’ll tell you what you need–$$ CUBIC MONEY $$ and allot of it. If you talk to racers at your local track who are top five in points or win features on a regular basis you’ll find some are ashamed of what they are spending to stay on top. Than take look at their car. Is it sponsored? You bet! Do they have a web site? More than likely. Hammerhead Promotions basic sites can cost as little as $375 with hosting included for the 1st year. That’s what, a few new tires that will be used up in a couple weeks? A Web site will last as long as your team does. And you can upgrade or redesign whenever you want!
Back to top


OK, OK, so exactly what can the Web do for my race team?
1. The web is an inexpensive way to reach new marketing partners and extend your fan base. For example, a few potential marketing partners visit your local speedway. They need a new way to reach customers and think racing is the perfect tool. Regardless of how you’re running on the track, you’re the only driver with a Web site displayed on their car. They don’t have time to visit the pits but jot down your web address. The next day your phone rings with a possible marketing partner on the line. You say “No way!” , but I’ve seen it happen. Plus does it sound so impossible?
2. By changing or updating the content on your site on a regular basis, you encourage return visitors which means extra visibility for your marketing partners. This keeps their products fresh in their mind and your fans in their stores. A win-win proposition!
3. Most individuals who are on-line earn a moderate income and are ready to buy products. Having a Web site develops a link to a worldwide audience of consumers.
4. The Web will provide a 24/7 communication pipeline between you and your marketing partners and your loyal fans.
Back to top


All right! As soon as I get a Web site my phone will ring off the hook!

Hold on now, as I said before the Web is NOT the perfect set-up. It is a tool and needs to be used correctly to get the job done. You wouldn’t use a hammer to put on a tire, would you?
1. The Web will not let you impress your friends with your technical abilities.
2. Sponsorship will not automatically appear on your car with a click and drag of a mouse.
3. You will not win a track championship because you have a Web site.
4. The Web will not allow just anybody to find your race team effortlessly. You still need to reach out to marketing partners and fans. Don’t count on them to stumble across your site.
Back to top


How are your sites different than other racing sites?
It’s a matter of focus. One primary goal on the racetrack is FOCUS. Lose it and you will likely lose the race. Worse yet, a loss of focus could result in a wreck and injure you or other drivers. The same holds true on the Web. Not only is it important to keep ahead of the competition, but loss of focus results in poor design, useless animations, distracting information and lack of return visitors, which can permanently cripple a Web site. Professionally designed interfaces and team logos can help you leave your competition in the dust. You only get one chance at a first impression so don't blow it!
Potential marketing partners are looking to the Web to judge a race team’s credibility and level of professionalism. Your Web site is a reflection of that professionalism and your dedication to your racing. Too many novices volunteer to design a Web site for a team without realizing the ramifications of their “mickey mouse” designs. You need a site that grabs the attention of the viewer and won’t let go. Don’t leave the financial security of your race team to some design company that thinks racing is “just a bunch of cars going around in circles.”
Back to top


So what makes a site professional?
That’s a matter of opinion, but at Hammerhead Promotions we feel there are too many racing team sites geared toward its members or fans. This isn’t necessarily bad, but a potential marketing partner could have some difficulty. We look at design from their perspective first and the fans second. Because when push comes to shove, who’s paying the bills? This is why it is crucial that your site designer has the correct perspective. Marketing partners and fans are our lifeblood and some “New York” designers just don’t understand that dynamic. All you get from them is an inflated bill!
Navigation through a site is another critical issue in professional design. How easy can a potential sponsor navigate around your site? Can the get lost and just decide to leave? Ouch! Ignoring these issues will only cost you visitors in the long run.
Back to top


Thank you for your time and interest in Hammerhead Promotions. We hope these few questions have made you think about launching a race team Web site of your own. And if you’re going to have a Web site, make sure it performs on the Web and brings home the checkered flag!


Please contact us for a quote on designing your site.

Back to Top

Home / Portfolio / Services / About / Policies / Quote Request

martin_2012

dupler

Site Meter