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So exactly what a web site can do for my race team?

1. The web is an inexpensive way to reach new marketing partners and extend your fan base. For example, a few potential marketing partners visit your local speedway. They need a new way to reach customers and think racing is the perfect tool. Regardless of how you’re running on the track, you’re the only driver with a Web site displayed on their car. They don’t have time to visit the pits but jot down your web address. The next day your phone rings with a possible marketing partner on the line. You say “No way!” , but I’ve seen it happen. Plus does it sound so impossible?

2. By changing or updating the content on your site on a regular basis, you encourage return visitors which means extra visibility for your marketing partners. This keeps their products fresh in their mind and your fans in their stores. A win-win proposition!

3. Most individuals who are on-line earn a moderate income and are ready to buy products. Having a Web site develops a link to a worldwide audience of consumers.

4. The Web will provide a 24/7 communication pipeline between you and your marketing partners and your loyal fans.

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